New Industry Report Finds Enterprise Mobility Increasing Despite the Economic Downturn

Aberdeen Group Study Highlights Ways Best-in-Class Organizations Find Additional Efficiencies Through Mobility Initiatives

AUSTIN, Texas – March 23, 2009 – Movero Technology, a leading provider of managed IT services for enterprise mobility, today announced that it has co-sponsored the newly released Aberdeen Group analyst research report on enterprise mobility. The benchmark report entitled, “More Mobility – Less Budget: Enterprise Strategies in the Current Economic Downturn” reveals that companies continue to maintain or increase their level of mobility support, with best-in-class companies increasing their mobility budgets year-over-year as a percentage of total IT spend by 27.4 percent, demonstrating the importance of mobility in delivering greater productivity and workforce effectiveness.

“We are continuing to see a rapid uptake in mobility initiatives across a broad range of industries,” said Melanie Gray, CEO at Movero. “From healthcare to higher education to even large automotive dealership networks, it is increasingly rare to find an organization that doesn’t have some level of mobility initiative in place today.”

The study details how best-in-class companies that are performing in the top 20 percent across multiple metrics, have found additional efficiencies through consolidating central device management. This, combined with outsourcing to highly specialized companies, such as Movero that provide a complete suite of mobile IT services including device procurement, staging and logistics, invoice and expense management, over-the-air device management and 24 x 7 certified mobility support.

“Aberdeen’s research supports Movero’s belief that the strategic importance of mobility will continue to increase as the global workforce shifts to a younger, more technology-savvy demographic,” commented John Smolucha, vice president of marketing at Movero. “As the total cost of owning and supporting mobile devices continues to increase, organizations must adopt a more strategic approach to managing mobility. Given our domain expertise, combined with our innovative software-as-a-service technology platform, Movero is uniquely positioned to help organizations leverage mobility to achieve key business goals while simultaneously reducing operating costs. ”

To download a complimentary copy of the Aberdeen report, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30411570cid=5724

About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to AberdeenTM for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the “customer optimization” process of Harte-Hanks (Information – Opportunity – Insight – Engagement – Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.